Creating fresh content consistently can feel like a full-time job. When I started my podcast, Go Get Great, I quickly realized that the pressure to churn out new material for every platform was overwhelming. I was already creating content for two social profiles, adding a third set of dedicated content wasn’t something I had time for which encouraged me to put a strong focus on content repurposing.
Repurposing content is a gold star for any content strategy. It’s the process of taking a single piece of content and transforming it into various formats that can be shared across different platforms. This approach not only saves you time and energy but also ensures that you reach a wider audience by adapting your content for different channels. Whether you're turning a blog post into an Instagram carousel, or breaking down a long-form video into bite-sized snippets, content repurposing allows you to maximize the value of your work and improve your content marketing strategy.
In this episode, I’ll share what I’ve learned about repurposing content, why it’s essential for growing your brand, and how you can do it too. Whether you're breaking down a blog post into bite-sized tips or converting a video into multiple social media posts, repurposing is your key to working smarter, not harder.
Before we dive in, if we haven't met yet. Hi, I'm Brittany, a mom, mystery buff, bookworm, and DIY home decor enthusiast. I love finding sustainable strategies to help your business grow into what you've dreamed of. If you're looking for support with your social media, email marketing to podcast, click here to learn how I can help.
Table of Contents
Why Repurposing Content is Crucial for Your Business
Maximize Reach and Visibility
Repurposing content helps you reach broader audiences across different platforms. Each platform has its own unique user base, and sharing your content on multiple platforms increases your visibility. For example, an Instagram post can be repurposed into a TikTok or YouTube short, allowing you to engage new followers on each channel. Check out this episode of the Go Get Great podcast on YouTube and make sure you follow and subscribe!
Save Time and Effort
Instead of constantly creating fresh content, repurposing allows you to reuse existing material. This lets you focus more on engaging with your audience, responding to comments, and enhancing content performance, rather than starting from scratch every time.
SEO & Audience Engagement
Repurposing content boosts both SEO and audience engagement. By posting across various platforms, you create more opportunities for interaction, which helps improve search rankings. Tools like the website traffic checker chrome extension help you track how your repurposed content is driving traffic and engagement.
Best Ways to Repurpose Content for Maximum Impact
Turning Blog Posts or Podcast Episodes into Social Media Posts
Blog posts are a goldmine of long-form content that can easily be broken down into bite-sized pieces for social media. Here are a few ways to repurpose blog content:
Instagram Carousels: Convert key points from your blog or podcast into carousel posts, offering a visual summary that encourages engagement.
Short-Form Videos: Break down your podcast or vlog content into digestible snippets and share them as Instagram Reels, YouTube Shorts, or TikTok videos.
Threads or X (formerly Twitter): Summarize your blog posts in a series of engaging, conversational posts on threads or X to spark conversations and drive engagement.
When I publish a new podcast episode, I don’t just post about it once and move on—I create multiple pieces of content from it to maximize its reach and impact. Typically, I create 3-5 different types of posts, including:
Reels: Using 1-2 engaging clips from the episode to grab attention.
Quote Graphic: A static image featuring an interesting quote that’s entertaining, educational, or funny.
Carousel Post: A summary of the key takeaways or lessons people will get from the episode.
Guest Introduction Post: When I have guests on, I create an introduction post and add them as a collaborator so they can easily share it with their audience. This helps expand my podcast’s reach significantly.
Pinterest Pins: I create 3-5 different pins to promote the episode.
Twitter/X & LinkedIn: I pull out insightful quotes or discussion highlights to spark engagement.
Repurpose Video Content for Other Platforms
Short-form videos are incredibly engaging and perform well across different platforms. Repurpose your existing video content into:
Instagram Reels and TikToks: Recycle your video content to fit these formats for more interaction on social media channels.
YouTube Shorts: A great way to repurpose your videos to reach an audience already interested in quick, engaging content.
Pinterest Pins: Perfect for visually compelling content, Pinterest Pins drive more attention to your brand.
Paid Ads: Use video snippets in paid ads to boost website traffic and extend your reach across various platforms.
Repurposing Content on the Same Platform
If your content is performing well, don’t be afraid to share it again! Repurposing high-performing content helps you increase reach, engagement, and sales—without constantly churning out new material. Focus on repurposing content that:
Attracts a lot of new followers – This signals that it resonates with new audiences.
Has a high number of saves and shares – If people are bookmarking it, they find it valuable.
Drives conversions and sales – Repurpose content that leads to real results.
To identify your best-performing content on Instagram, head to your professional dashboard and select ‘Accounts Engaged’. Scroll down to ‘By Top Content’, then hit ‘See All’ to filter by:
Accounts Engaged
Accounts Reached
Shares
By analyzing and repurposing top content, you ensure your best work continues to reach more people over time.
How to Maximize Engagement with Repurposed Content
Create Attention-Grabbing Headlines
No matter what form your content takes, compelling headlines and hooks are key to capturing your audience's attention. Whether it’s a blog post, Instagram carousel, or short-form video, your headline should spark curiosity and draw viewers in. Tools like the traffic checker chrome extension can help you evaluate how well your headlines perform across platforms, ensuring you're optimizing for the best engagement.
One of my favourite tools for writing attention-grabbing headlines is ChatGPT, grab my free ChatGPT Prompts guide here. ↓
Incorporate Calls to Action
Every piece of repurposed content should include a clear and compelling call to action (CTA). Depending on the platform and type of content, here are some CTA examples:
Learn More: Great for blog posts or videos that encourage your audience to dive deeper into a topic.
Get Started Now: Ideal for Instagram posts or TikTok videos that invite users to take immediate action, whether it’s signing up or trying your product.
Stay Ahead of Your Competitors: In blog posts or YouTube videos, offer exclusive insights or strategies that provide value and differentiate your brand from others.
Engage with Your Audience
Engagement goes beyond simply creating great content. Ask your audience questions, invite them to comment, or even share their own experiences. Engaging with comments and messages fosters a sense of community around your brand, increases trust, and encourages long-term loyalty.
If you're looking for additional ways to engage with your audience and create community online, check out the Organic Engagemnt Playbook resource →
When choosing with pieces of content to repurpose from long form content especially, choose videos or quotes that will spark conversations.
Make Small Adjustments to Improve Performance
Even small tweaks can make a big difference in how your content performs. Instagram’s new trial Reels feature (learn more about Instagram trial reels in this episode of the Go Get Great podcast) is a great way to test how minor changes impact engagement.
If you're repurposing a Reel, try experimenting with:
Caption Hook – Switch up the first line of your caption to grab attention.
Call-to-Action (CTA) – Adjust the CTA to see what drives the most interaction.
On-Screen Text Hook – Overlay different text in your video to test which phrase resonates best.
For carousel posts, try swapping out the first image to see if it improves reach, or adjusting the CTA to increase conversions. Small refinements can lead to big improvements in performance over time!
Effective Tools for Streamlining Your Content Repurposing
Leverage Content Scheduling Tools
To streamline your content repurposing process, scheduling tools like Later can be valuable. Later helps you schedule content across multiple platforms in advance, allowing you to maintain consistency without having to manually post every time. This is particularly helpful when repurposing content from one platform to another.
Example: You can use Later to schedule Instagram Reels and then cross-post them to platforms like TikTok, YouTube Shorts, and Pinterest. This saves you time and ensures your content reaches a wider audience.
Use Digital Organizational Tools
My personal favourite is Asana. It allows me to draft and store captions along with the image or video files for my content so everything is in the same place when I want to repurpose content. I can also make notes on what changes I want to make when I repost it.
Avoid Watermark Issues
When repurposing content from one platform to another, it's important to avoid any watermarks that might appear, especially when sharing Instagram content on TikTok or vice versa. Snapinsta or SnapTik can be used to remove watermarks from your content, allowing you to repost without compromising the quality or professionalism of your posts. This ensures a smoother transition and maintains the integrity of your brand across platforms. Check out this video tutorial on how to use Snapinsta for content repurposing.
By integrating these tools into your workflow, you can save time and maintain a high-quality, consistent presence across platforms—just like I did with my podcast and social media strategy!
Tracking and Measuring Your Content's Success
Use Website Traffic Checkers
To assess the performance of your repurposed content, use website traffic checker chrome extensions. These tools help track both organic and paid content, giving you insight into what’s driving traffic. Monitoring these metrics allows you to adjust your strategy for better results.
Example: If a blog post repurposed into an Instagram carousel is driving traffic, you can create more similar
posts to keep engaging your audience.
Monitor Audience Engagement
Track engagement metrics like comments, shares, and interactions to see how your repurposed content resonates with your audience. This feedback helps you refine your content strategy and boost future engagement. You can use the Professional Dashboard in Instagram to find your best performing content and websites like Phlanx to track your engagement rate (see the video tutorial below).
Tip: The more you monitor audience responses, the better you can tailor content to what your followers want.
Understand Instagram Insights in Your Professional Dashboard
Creating content is only half the battle—understanding what’s working is just as important. Instagram’s Professional Dashboard provides key insights that help determine whether your content is actually driving engagement, growth, or sales.
TRACKING GROWTH:
If your goal is to increase visibility, focus on:
Reach – How many unique users saw your post.
New Followers – How many followed you after engaging with your content.
Shares – How often your post was shared, expanding its reach.
Measuring Engagement:
For content designed to build trust and community, check:
Likes & Comments – A direct measure of audience interaction.
Saves – A sign that your content provided value.
Shares – Indicates content that resonates beyond your immediate audience.
Monitoring Sales Impact:
If you’re using Instagram to drive business results, look at:
Link Clicks – Traffic to your website or offer.
DM Responses – Conversations that could lead to conversions.
Automation & Tracking – Tools like ManyChat help track keyword-based DMs to measure sales interest.
By analyzing these insights, you can repurpose content strategically, turning high-performing posts into Instagram carousels, short-form videos, or evergreen content on other social media channels. Instead of guessing what works, let your data guide your content strategy.
Bonus Tip: Keep Your Content Relevant
When repurposing content, always remember to tailor your message to suit the platform and your audience’s preferences. What works on Instagram may not work on LinkedIn or Twitter. By adapting your content to each platform’s unique features and your audience’s expectations, you ensure maximum impact and engagement. Keep your content focused, relevant, and valuable to your followers for the best results!
Conclusion: Save Time, Start Repurposing Your Content Today
Repurposing content is a powerful, time-saving strategy that allows you to reach a wider audience, increase engagement, and enhance your brand’s visibility across multiple platforms. By leveraging your existing content, you can save time while still delivering valuable information to your followers. Whether it’s transforming blog posts into social media carousels or repurposing videos into short-form clips, the possibilities are endless.
Instead of constantly creating from scratch, focus on working smarter—turning blog posts into Instagram carousels, repurposing long-form videos into short-form clips, or transforming key insights into Threads on X (formerly Twitter).
Don’t wait to amplify your content’s reach. Start repurposing today using the tools and strategies discussed in the episode and let me know which one worked best for you in the comments!
