When I first ventured into email marketing, I took a deep dive into all the options out there, from established platforms to newer alternatives. After working with over a dozen different services, I kept returning to Omnisend. It’s not only user-friendly but has a robust set of tools that make a real difference for entrepreneurs, especially those in e-commerce. With unique features like SMS marketing and push notifications, Omnisend goes beyond traditional email marketing. For product-based businesses, its Shopify integration can be a game-changer, allowing for more personalized experiences and seamless tracking. Kep reading for my professional Omnisend review, as a online marketing strategist.
Omnisend’s design capabilities, from pop-ups to full campaigns, offer professional quality without needing a graphic designer on hand. Plus, their free plan provides all the essentials, meaning small businesses can dive into email marketing without the usual cost barrier. I’ve seen its impact firsthand, both in my business and with my clients, and I love that Omnisend continually updates with solutions for entrepreneurs’ needs.
In this post, I’ll cover why Omnisend stands out as a top choice for entrepreneurs and share how it can support your growth—whether you’re just starting or looking to optimize your strategy.
If we haven't meet yet, hi, I'm Brittany, a mom, mystery buff, bookworm, and DIY home decor enthusiast. I love finding sustainable strategies to help your business grow into what you've dreamed of. If you're looking for support with your social media, email marketing to podcast, click here to learn how I can help.
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What is Omnisend?
Omnisend is an email marketing platform specifically designed with e-commerce businesses in mind, providing a suite of tools for personalized, automated marketing. Founded in 2014, Omnisend has quickly grown to become one of the go-to platforms for entrepreneurs who want to streamline and enhance their customer outreach efforts. Unlike general email marketing software, Omnisend is laser-focused on helping businesses thrive by seamlessly integrating with platforms like Shopify, BigCommerce, and WooCommerce, allowing users to create a cohesive marketing strategy that aligns with customer shopping behaviors.
Omnisend goes beyond basic email campaigns, offering a robust set of features that include SMS marketing, push notifications, and advanced segmentation, all of which help businesses send the right message to the right audience. The platform supports customizable automations, from abandoned cart reminders to post-purchase follow-ups, making it easy for businesses to nurture customer relationships and boost engagement effortlessly.
Omnisend’s target audience includes e-commerce entrepreneurs and marketers seeking an affordable, user-friendly tool that requires minimal technical know-how yet offers substantial marketing capabilities. Its emphasis on design and easy integration makes it a popular choice for growing brands that want to improve their email and SMS campaigns without juggling multiple platforms.
My Omnisend Review: 6 Reasons Why I Love It!
Omnisend has become a popular email marketing platform for businesses because of its powerful, intuitive tools and focus on user experience. Below, we’ll explore its key features and how they can enhance marketing efforts, whether you’re new to email marketing or an experienced marketer looking for a more effective tool.
1. User-Friendly Interface
One of the standout features of Omnisend is its ease of use. Designed to simplify email marketing, it offers an intuitive interface with a minimal learning curve. Beginners appreciate the clear layout, guided setup options, and practical tips embedded throughout the platform, making it approachable even for those unfamiliar with digital marketing tools. For seasoned marketers, Omnisend’s clean dashboard and customizable settings make campaign creation fast and efficient, allowing users to spend less time setting up and more time analyzing and optimizing results.
The drag-and-drop editor lets you quickly assemble emails, arrange content blocks, add images, and adjust layouts without needing technical skills. The platform also offers a variety of pre-built templates tailored for different types of campaigns, from promotional emails to abandoned cart reminders, making it easy to get started with professionally designed emails.
2. Effortless Email Design
Omnisend’s design capabilities empower businesses to craft beautiful, brand-aligned emails with ease. Whether you're new to email marketing or a seasoned pro, Omnisend provides customizable templates that offer an ideal starting point for creating professional and visually captivating emails, even without a dedicated designer. Its intuitive drag-and-drop editor allows users to seamlessly add images, adjust fonts and colors, and incorporate dynamic content like product recommendations and countdown timers, helping your emails stand out in crowded inboxes.
For more advanced users, Omnisend’s editor offers unique customization options not commonly found on other platforms. With added flexibility to modify elements like opacity, margins, and padding, Omnisend gives you full control to create custom layouts and reusable templates that fit your brand perfectly. This flexibility is especially valuable for e-commerce brands aiming for a consistent brand aesthetic across all digital touchpoints, boosting both subscriber engagement and click-through rates.
3. Powerful Opt-In Tools to Grow Your Subscriber List
Omnisend’s design options extend beyond email creation, offering an array of customizable opt-in forms—including pop-ups, embedded forms, flyouts, and landing pages—to help maximize conversions. Additionally, Omnisend is one of the few platforms that offers you to create multi-step opt-in forms to gather key subscriber information such as phone numbers, birthdates, and preferences without sacrificing opt-in rates. If a visitor exits midway through the process, you’ll still capture their email, giving you an invaluable point of contact.
Omnisend’s advanced opt-in options are a powerful way to engage website visitors, turning both organic and paid traffic into loyal subscribers with a strong interest in your brand.
4. Free Starter Plan
For entrepreneurs just starting with email marketing, Omnisend’s free plan is an attractive option. Unlike many platforms that limit essential features on their free plans, Omnisend provides access to key functionalities even at the entry level. You can send up to 500 emails per month to 250 subscribers, allowing you to test the platform’s capabilities without financial commitment. The free plan includes email campaigns, automations, sign-up forms, and segmentation options, so businesses can establish a foundational email marketing strategy at no cost.
As your business grows, Omnisend offers scalable pricing plans that unlock more advanced features, such as SMS marketing, higher email limits, and priority support. This flexibility allows businesses to scale their marketing efforts seamlessly as their audience and needs expand.
5. Automation and Segmentation
Automation and segmentation are among Omnisend’s most powerful features, allowing businesses to tailor their messaging to different audience segments and trigger communications based on specific actions. Omnisend’s pre-built automation workflows include options for welcome emails, cart recovery sequences, customer reactivation, and product recommendations. These workflows help you build strong customer relationships by delivering timely, relevant content that encourages further engagement without needing extensive email knowledge/strategy about deliverability schedules or content ideas for each sequenced email.
Effective audience segmentation is essential for improving email engagement rates. Omnisend allows you to segment subscribers based on behavior, purchase history, email engagement, opt-in tags and more, enabling you to deliver highly targeted campaigns. For example, you can create a segment for customers who haven’t made a purchase in a while and send them a special offer to re-engage them or reach out to everyone who’s downloaded one of your freebies inviting them to an upcoming masterclass or paid offer. This level of customization maximizes the impact of each email, helping you reach the right people with the right message.
6. Discounts & Promotions
One standout feature of Omnisend is its ability to generate unique discount codes for each user or email sequence. These codes can be set to expire automatically (for example, 48 hours after a subscriber receives the email), allowing for seamless integration with automations. This flexible approach avoids the hassle of manually updating expiration dates, as is common with many other platforms, making Omnisend especially efficient for time-sensitive promotions and evergreen funnels.
You’re ready to simplify your email marketing, Omnisend offers a robust solution to help you align each campaign with your business goals. You can start with a free account through my affiliate link to explore the platform’s extensive features. If you’d like personalized assistance, I offer setup services to help you optimize your Omnisend account and create custom automations tailored to boost your email strategy and results.
Shopify Integration
Omnisend’s seamless integration with Shopify makes it an ideal choice for e-commerce businesses looking to boost their marketing efficiency. With this integration, Omnisend can automatically pull data from your Shopify store to create more personalized campaigns. For instance, it enables you to trigger automated emails based on customer shopping behaviour, like thank-you messages after purchases or reminders about abandoned carts. Additionally, Omnisend can pull product images, prices, descriptions, markdowns, and other details from Shopify, making it quick and easy to share your products in a visually appealing way. These features help enhance the customer experience and ultimately drive more conversions by showcasing relevant products effortlessly.
Shopify integration also allows you to sync customer and order data, making it easy to track campaign performance and identify top-performing products. This data-driven approach helps you make more informed marketing decisions, ensuring that each campaign aligns with your business goals.
SMS & Push Notification Options
Omnisend offers robust SMS and browser push notification (browser notifications only available for Shopify users) options as well, it truly is an all-in-one platform for product based businesses! Even as a service-based business myself, Omnisend is my top choice for email platforms and has been supporting my business for over 2 years.
These additional marketing features let you create stand-alone campaigns or integrate SMS and push notifications into your automations, enhancing your customer reach and sales conversions. SMS campaigns, for example, boast an impressive 98% open rate and a click-through rate of over 10%, far outperforming email in immediate engagement. Major industries like healthcare, banking, and retail rely heavily on SMS to reach their audiences, with nearly 60% of consumers preferring regular texts from brands.
Omnisend’s combined SMS and email capability within one platform saves both time and money while giving you the flexibility to boost sales and engagement through multiple channels.
How to Get Started with Omnisend
Starting with Omnisend is a simple and efficient way to jumpstart your email marketing journey, even if you're new to the platform. Here’s a quick guide to help you set up your account, configure essential features, and get the most out of the free plan.
Setting Up Your Account
To begin, use my affiliate link to visit Omnisend’s website and click the “Start free” button. You’ll need to enter basic information like your email address and create a password. After confirming your account, Omnisend will guide you through an onboarding process tailored to your business type, which includes selecting your e-commerce platform (Shopify, WooCommerce, or others) if applicable. This process integrates Omnisend with your website, allowing for seamless syncing of customer data and real-time tracking.
Initial Setup Tips
Once your account is created, focus on uploading your existing email list and segmenting them as needed. The segmentation feature allows you to create groups of subscribers based on factors like purchase history, browsing behaviour, or engagement level. Segmentation helps you send relevant, targeted emails that are more likely to resonate with each audience group, ultimately boosting engagement rates and conversions.
Once all your contacts are in Omnisend, you can start emailing them while you start by configuring a few key features to set a solid foundation. Creating opt-in forms and automation workflows, which are powerful tools in Omnisend’s arsenal, will be your next step. For instance, you can set up a welcome series to greet new subscribers and an abandoned cart workflow to re-engage customers who leave items in their cart without completing the purchase. You’ll find pre-built templates in the Automation tab, which can be easily customized for your brand.
Utilizing the Free Plan
Omnisend offers a robust free plan, which is ideal for entrepreneurs and small businesses just starting out. With this plan, you can send up to 500 emails per month and access many of the essential features, including basic automation workflows, segmentation, and pop-ups to capture new subscribers.
To make the most of the free plan, consider experimenting with a variety of sign-up forms (pop-ups, landing pages, etc.) to build your email list. The free plan also allows you to test the effectiveness of Omnisend’s drag-and-drop editor, which makes designing visually appealing emails simple and intuitive.
Ready to see the difference Omnisend can make for your business? With its user-friendly interface, robust automation, and seamless Shopify integration, Omnisend is built to streamline your email marketing efforts and maximize engagement. Try it out using my affiliate link to get started today for free.
If setting up feels daunting, I offer professional services to help you get the most out of Omnisend. From configuring automations and segmenting your audience to crafting custom email templates, I’ll ensure your email marketing system is optimized for results. Reach out to explore how we can elevate your email strategy and engage your audience effectively.
Omnisend Review Wrap-Up
In conclusion, Omnisend stands out as a powerful, user-friendly platform that caters to businesses looking to streamline their email marketing. From intuitive automation and detailed segmentation to seamless Shopify integration, Omnisend offers a comprehensive toolkit for connecting with customers in a meaningful way. Its flexible design options and free starter plan make it especially appealing for entrepreneurs and small businesses, enabling them to deliver polished, professional emails without overwhelming resources.
If you’re ready to explore what Omnisend can do for your business, now is a great time to dive in and experience the platform’s impact firsthand. Use my affiliate code to get started today! Or for those looking for guidance, I’m here to help with personalized setup and strategy services, ensuring your email marketing runs smoothly and effectively from the start. Get in touch, and let’s craft an email marketing strategy that supports your growth and engagement goals!
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