When it comes to marketing your business, are you playing the short game or the long game? The truth is, you need both to build a strategy that actually works and doesn't leave you stuck on a content creation hamster wheel. But what are marketing channels, and how do you use them effectively without burning out?
In this episode, we’re diving into the difference between fast and slow marketing—and how using multiple marketing channels can help you create a sustainable business that doesn’t rely on social media alone.
If we haven't met yet, I’m Brittany, an online marketing strategist for female entrepreneurs. I teach women how to make their entrepreneurial dreams a reality through smart, actionable marketing strategies that get them seen, loved, and paid. Whether you’re eager to DIY your way to success or hire professionals to help you along the way–my goal is to make sure you walk away with the clarity you need to see the results you desire and build a life you love.
Here’s what we cover:
Fast marketing vs. slow marketing: The pros and cons of each
Marketing channels definition—plus, how to use them strategically for sustainable marketing
Why relying only on social media is risky (hint: you don’t own the platform!)
If you’ve ever felt stuck on the content treadmill—constantly creating just to stay relevant—this episode will help you step back and rethink your approach. Sustainable marketing isn’t just about working harder; it’s about working smarter and building a system that supports your business long-term.
00:00 Intro
1:20 Defining fast marketing
2:00 Pros and cons of fast marketing
6:00 Understanding slow marketing
7:00 Examples of sustainable marketing
10:00 Pros of slow marketing
14:10 Cons of slow marketing
18:00 Using slow and fast marketing as multiple marketing channels
22:15 Getting off social media
23:10 Wrap up
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