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80. How to Use Brand Photography to Amplify Your Marketing & Make More Sales with Victoria Cassell


Are you making the most of your brand photography? Or maybe you’re wondering if your business is ready to take the leap into a professional brand photoshoot? Either way, this episode is your ultimate guide to all things brand photography—what it is, why it’s different from traditional photography, and why it’s an absolute game-changer for your business.


Hi, I’m Brittany, an online marketing strategist and host of the Go Get Great podcast. In this episode, I’m joined by the talented Victoria Cassell, a brand photographer who knows how to capture images that don’t just look stunning but actually make you money. We’re talking all about why brand photography is a critical piece of your business strategy—and how it can set your brand apart.



Not sure if your business is ready for brand photography? We’ve got you covered with tips on when it’s time to invest, how often you should refresh your photos, and the steps to take before your shoot to ensure you get the most out of your session. From choosing the right images to finding the perfect photographer, Victoria shares invaluable insights to make the process seamless and successful.


Plus, we’re diving into how to use your brand photos effectively across your website, social media, and marketing materials to boost visibility and sales. Spoiler alert: These photos are more than just pretty pictures—they’re tools designed to grow your business.


Ready to elevate your branding and create visual content that truly resonates with your audience? Tune in to discover how to plan, prepare, and leverage brand photography to its fullest potential.

 

Go Get Great Episode 80 References

How to Use 1 Photo 30 Ways Freebie https://victoriamae.myflodesk.com/1photochallenge

Free Quiz "What Is Your Brand Photoshoot Style?" https://www.tryinteract.com/share/quiz/671679c4e34295290326b269

 

Meet Victoria

 

Come say hi!

Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services

Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany

 

00:00 Intro

3:00 What is brand photography

6:00 Planning your business branding photography

9:00 Efficiency of photos

16:00 Studios selection and photo hacks

21:00 How do you know if your business is ready for a brand shoot?

25:00 Use your brand photos in your marketing

27:00 Freebie!

28:30 Choosing you the right branding photos

32:00 Tips for choosing a photographer

42:15 Wrap up

Comments


Hi, I'm Brittany

Your st. Thomas based marketing Mentor 

I'm a mom, mystery buff, bookworm, and DIY home decor enthusiast. I help small business owners gain the tools and confidence to market their business with ease. If you want clarity to grow your business effortlessly, come learn more about my favorite social media tips, email marketing strategies, and podcasting insights. I provide the roadmap and confidence to take action, get results & make money!

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Hi, I'm Brittany

I'm a mom, mystery buff, bookworm, and DIY home decor enthusiast. I help small business owners gain the tools and confidence to market their business with ease.

 

If you want clarity to grow your business effortlessly, come learn more about my favorite social media tips, email marketing strategies, and podcasting insights. I provide the roadmap and confidence to take action, get results, and make money!

Your Marketing Mentor Based In St. Thomas, Ontario

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