How complete is your businesses' brand kit? In this episode, we’re takign a drive through brand land with our expert guest, Carolina. We’ll review the fundamentals of branding (spoiler alert, you're liking missing some of these!), why it’s crucial for your business, and how to create a brand kit that truly represents you.
We’ll explore the key components of a brand kit, from color schemes and fonts to your brand voice and secondary logos. Carolina shares invaluable insights on the importance of consistency and accessibility in your branding, and why a well-defined style guide is fundamental and a total game-changer for your marketing.
Whether you're DIY-ing your brand or working with a designer, this episode is packed with tips to help you create a clear, legible, and memorable brand identity. Plus, we’ve got some great resources and book recommendations to further your branding journey.
Episodes References
The Futur https://www.youtube.com/@thefutur
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00:00 Intro
4:35 What is branding?
6:05 Why branding is so important
9:00 The contents of a designer's brand kit
12:15 Identifying your brand voice
13:00 Tips for choosing colour and fonts
20:45 Secondary logo placements
25:50 Essential logo filetypes
32:30 Can you tell when a logo is DIY?
36:40 How long does it take to make a brand kit
44:30 Importance of a style guide
48:30 Book recommendation
55:00 Wrap up
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